Entries by samiksha-kalra-verma

Trade Marketing Manager

What is Trade Marketing?
Trade marketing is a B2B marketing strategy that is aimed at supply chain partners instead of consumers. Typically it is known as the process of manufacturers marketing to future wholesalers, retailers, and distributors. The goal of trade marketing is to gain partners who will get the products on shelves and in front of consumers.
Common trade marketing activities include going to trade shows, offering promotions to potential partners, and building Read more [...]

Marketing Manager

Who is a Marketing Manager?
Marketing covers a vast spectrum of duties within a business, from the promotion of products and services right the way through to analysing data and setting strategy for how a company is going to grow.
“Marketing is the intersection of creativity and business”
A marketing manager is responsible for managing the promotion and positioning of a brand or the products and services that a company sells. Typically marketing managers are employed to attract more customers Read more [...]