How to fire for an eCommerce Manager?


E-Commerce Manager is the one who talks to these websites and ensures in getting his products listed there. 

Standard Job Description:

E-commerce Managers create and do the key web-based promoting plans for organizations and associations that work together on the Web. In that capacity, they have to remain current with the web-based advertising condition and adjust their methodology to best serve the interests
of their association and to stay up with the opposition in their field. E-commerce Managers regularly are intensely engaged with organizations’ sites, especially publicizing and substance components.  


Given every minute of everyday nature of web-based shopping, E-commerce Managers may work sporadic hours and be available to come in to work to deal with any issues that emerge. They regularly work together with content designers, individual organizations and clients. They by and large are accountable for an association’s internet business division and report to upper administration. General obligations will incorporate web composition, statistical surveying, planning, meeting and preparing newcomers, administering the internet business division, and introducing venture structures to upper administration. Any enormous business with an online nearness will probably utilize a web-based business administrator. As an ever-increasing number of organizations work on the web, work standpoint for this calling is solid. 

Key Job Responsibilities:

The Ecommerce Manager will be basically liable for regulating and dealing with the internet business branch of an organization with a critical online nearness. They will deal with dynamic for the site, web-based social networking accounts, and web-based promoting. They will likewise be answerable for innovative work of new web-based advertising procedures, and for employing and preparing the remainder of the Ecommerce


1. Website Design. The Ecommerce Manager will be liable for deciding the organization and highlights of the site to boost clearness and simplicity of route for clients. They will liaise with the Web architects to create and adjust the site varying.  

2. Research and Development. The Ecommerce Manager will stay up to date with new advancements in the e-advertising world. They will likewise inquire about the organization’s center socioeconomics and how to best contact them, to augment internet searcher traffic and the impact of the organization’s focused on advertisement purchases.  

3. Supervision, Hiring and Training. The Ecommerce Manager will direct the whole online business division and split representatives on undertakings. They will likewise be answerable for talking, carrying their favored contender to upper administration, and giving important preparing.  

4. Financial Planning and Budgeting. Ecommerce Managers for the most part have a set spending plan from upper administration for their division. The activity of an Ecommerce Manager is to get ready for e-promoting uses well ahead of time and build up a money related arrangement that will expand their assets.  

5. Project Development and Presentation. The Ecommerce Manager will liaise legitimately with upper administration and present their arrangements for any new advances or activities to improve the organization’s online nearness and e-sales. 

Ideal Candidate:

A perfect contender for the Ecommerce Manager position is a sorted out, explanatory individual with solid specialized aptitudes. They will have the option to perform multiple tasks adequately and have the option to issue fathom when required. An Ecommerce Manager will have the option to effectively deal with a group of individuals and representative undertakings dependent on abilities. They should be imaginative, sober minded and anxious to learn.  

Desired Education: 

A situation as an Ecommerce Manager will by and large require a bachelor’s certificate with a specialization in promoting or business. Numerous school business programs currently offer explicit classes in web-based showcasing and deals. As the position is an initiative position, organizations regularly require classes in the board too, and an Ecommerce Manager will for the most part have at any rate four years’ involvement with a related field. 

Certifications Associated: 

1. Google Adwords 

2. Google Analytics 

3. YouTube Certification 

4. Facebook Ad Certification 


Key Skills:

Marketing strategy, Affiliate marketing, SEM, SEO, strategy, Online campaign management, Market research and analysis, Team leadership. 

Common Positions: 

 1. E-Commerce Manager 

2. E-commerce Merchandising & Content Strategy Manager 

3. E-Commerce Account Manager 

4. E-Commerce Marketing Manager 

5. Senior PPC Account Manager e-commerce 

6. E-commerce Product Manager 

7. E-Commerce Strategic Account Manager 

8. E-Commerce Store Manager 

Screening Questions/Assessment Parameters: 

1. How big is the eCommerce business you are currently responsible for? 

2. How do you develop eCommerce budgets with corresponding key performance indicators? 

3. What are your personal methodologies to successfully deliver on eCommerce KPIs? 

4. What do you think today’s focus on user-generated content means for SEO? 


Basic Terminologies: 

1. Turnkey. Refers to an application that with very few adjustments is ready for use, such as a remotely hosted shopping cart service. 

2. Shopping cart. Software that keeps track of items a visitor picks to buy from your site until they proceed to the “checkout”. 

3. Session cookie. Temporary cookie stored in a computer’s memory for remembering preferences during a web site visit that is flushed on
leaving the site. 

4. Privacy seal programs. Independent organizations that verify if an online companies’ Privacy Statement is verifiable and accurate. 

5. Payment threshold. The minimum accumulated commission an affiliate must earn to trigger payment from an affiliate program. 

6. Luhn algorithm. The LUHN algorithm is used for credit card number generation and validation. 

7. E-tailing. These are mainly “virtual” storefronts which act as a catalogue of products of merchants and usually include a “shopping cart” system to enable consumers to purchase online with the use of credit cards. 

8. Cobranding. Where two companies identify a partnership between them through one company displaying their logos, color schemes etc. on
another company’s application. 

9. Shareware. Software that is distributed at no cost that can be used for free for a specific period or under certain circumstances to allow evaluation. 

10. Infomediary. An infomediary is an online resource that collates data from a variety of sources and acts as a middleman between those
distributing the information and people who want the information. 

Industry Jargons: 

1. Cookies. Small text files stored on your computer when visiting a site that record preference for that site’s usage. 

2. Affiliate Marketing. This is a 3-party marketing process when a publisher and an advertiser join forces to market to the consumer. 

3. Keyword Ranking. Specifically, where your site ranks with a certain keyword on a search engine results page. 

4. Upselling. Offering deals on similar products or showing related products in hopes to get users to buy additional items along with their purchase. 

5. Bounce Rate. Bounce Rate is expressed in percentage and refers to the percentage of visitors who navigate away from the website without
visiting other pages of the site. 

6. Brick-and-click Store. As you move from traditional retail, this is going to be your new identity. A brick-and-click store any business with at least one physical location and an eCommerce-enabled website. 

7. Bundling. It is a marketing strategy wherein several similar products or services are combined together and sold as one package solution. 

8. Business Blogging. This is a powerful marketing and communications tool which helps your business to get more visibility online. 

9. Cart Abandonment Rate. It is basically the rate at which visitors initiates the purchase by adding an item to their cart and leaves the site without completing the transaction. 

10. Dropshipping. Dropshipping is a type of eCommerce arrangement where the goods are directly shipped from the manufacturer to the retailer or customer. This retail fulfillment method deals in direct delivery of goods without having to store or stock them. 

Benchmark Profile:

Benchmark Profile on LinkedIn (1) 

Benchmark Profile on LinkedIn (2) 

Benchmark Profile on LinkedIn (3) 

Benchmark Profile on RMS(1) 

Benchmark Profile on RMS(2) 

Benchmark Profile on RMS(3) 


Some of the parts have been contributed by Akshay Arora