How to hire for a Website Designer?

 Summary:

When we go through any website, we are tempted to buy or try a new product or service. The reason why this happens is because the web designers create the graphics and ideas about that product in a very appealing manner. 

Standard Job Description:

Web Experience is being able to manage every single look of every page that the user tries to access. What the company is all about, what products or services are on offer, what are the after-sale services, where to look for sales offices are some of the pages that most of the users would like to know when they visit any web page. The same should be an easy and pleasing experience to the user. A user should be able to find the details in the fastest way, with all details well displayed and a delight for the eyes and mind. 

This holds true not just at the website level. The design and marketing team needs to ensure that this experience level is spread across all the various social media platforms and channels where their presence is relevant. The aim to build a strong User Experience for a consumer, and to
build a Web Experience team is to make sure that all these channels are covered at regular intervals and correctly updated for any user that comes across the company website or web page on other portals. 

Key Job Responsibilities:

Design Consulting 

1. Facilitate collaborative design sessions including drawing and ideation. 

2. Lead design reviews and drive decisions. 

3. Create design solutions with a multi-faceted team, considering how computerized, physical, and administration channels cooperate. 

4. Represent the design team brand and convey a steady plan procedure to accomplices. 

5. Understanding incredible plans are accomplished iteratively. 

6. Imagine thoughts in a reasonable structure (sketch, chart, wireframe or model) and give fitting level documentation. 

 

Design Management 

1. Set expectations with the task group and prioritize activities. 

2. Make and keep up configuration plans. 

3. Convey status and concurrences with the task group. 

4. Audit work with UX directors, keep them refreshed on venture status and heighten things fittingly. 

Design Expertise and Execution 

1. Maintain the high standards set by the group. 

2. Conduct the primary design activities, create deliverables and conduct QA at an expert level. 

3. Participate and support research efforts. 

4. Focus on improving our procedure and strategies with an accentuation on both adequacy and proficiency. 

Teamwork, Collaboration and Engagement 

1. Work well with all partners to deliver work. 

2. Backing UX team members. 

3. Strategically listen to feedback and help guide the delivery. 

4. Shared and agreeable. 

5. Has a plan position however isn’t inflexibly fixed when given new data. 

6. Passionate about the team, our mission and the needs of our partners and users. 

7. Passionate about UX design. 

Empathy & Curiosity 

1. Comprehend client needs, strolling from their point of view whenever the situation allows.  

2. Concentrate on development and improvement.  

3. Consistently becomes familiar with design theory, practice and tools. 

Ideal Candidate:

1. 2 to 6 years of rich interaction design focused on digital products. 

2. Interaction design experience for touch-based mobile interfaces. 

3. Experienced with all aspects of a user-centered interaction design process, including user research, developing user flows, creating wireframes, conducting usability tests and creating annotated design specifications. 

4. Experience working in a collaborative multi-disciplinary team within an iterative process and an Agile development methodology. Strong self-management skills, comfortable with substantial responsibility, working directly with our client partners, and capable of managing your project
schedules. 

5. Proficient in design tools like Sketch, Omnigraffle, Axure. 

6. Experience running design sessions with cross-functional teams. 

7. Effective relationship builder-ability to partner cross-functionally, cross-enterprise and work effectively with various levels of the organization as well as various personality types. 

8. Comfort in a project-oriented work environment, with a positive attitude and solid work ethic. 

Desired Education: 

Graduation in the field of Computer Science or IT, i.e., B.E./B.Tech, BCA, MCA, B.Sc., Diploma. SaaS tools like WordPress, Shopify, Zoho CRM, Cloud telephony, WhatsApp API, Facebook API, Adsense, Razorpay, SMS, Email, Chat needed. 

Certifications Associated:

1. Microsoft Developer Certifications 

2. Google Mobile Sites Certification 

3. Adobe Certified Expert (ACE) 

4. MCSD: Web Applications Solutions Developer 

5. W3 HTML5 Developer Certificate 

Key Skills:

CRM, workflows, WordPress, SaaS Integration, HTML5, CSS3, Wireframing, Prototyping, Visual Design, Corel Draw, Flash MX, Bootstrap, jQuery, JavaScript, AngularJS. 

Common Positions: 

1. Web Designer 

2. Front-end Developer 

3. UI Designer 

4. UX Designer 

5. Interaction Designer 

6. Art Director 

7. Web Developer 

8. Full Stack Developer 

9. Content Strategist 

 

Screening Questions/Assessment Parameters:

1. Experience in B2C Product industry. 

2. Experience in Product Management. 

3. Experience in building platforms that includes –
websites, apps, CRM, chat, email, digital marketing products. 

4. Experience in developing digital Consumer based apps. 

Basic Terminologies: 

1. HTML. HTML stands for Hyper Text Markup Language and is the language of the web. 

2. CSS. HTML isn’t enough on its own to create beautiful web pages, however. Cascading Style Sheets (CSS) provide a method for designers to
create a visual set of rules that determine how different elements within a web page will be rendered on screen by the browser. 

3. JavaScript. JavaScript is (as implied by the name) a scripting language that allows designers to create interactions on a web page. 

4. Alignment. The positioning of the elements in your design (e.g. text, images, etc.). 

5. Ascender. A linear extension of a letter that appears above the midline. 

6. CMYK Color Model. Stands for cyan, magenta, yellow, and black. This set of colors is used in print design because of the way paper absorbs light. 

7. Compression. Reducing a file size by eliminating excess data. Particularly helpful when emailing or saving large image files. 

8. Feathering. A design technique used to smooth out edges of a feature. 

9. Gradient. A design technique in which one color or portion of an image appears to fade into another. 

10. Kerning. The space between individual letters. 

Industry Jargons:

1. Responsive design. A responsive design is one that adapts to the user’s device and, in an ideal world, the user’s context so that it displays the content required in the most appropriate and accessible manner, regardless of what kind of web-connected device is being used to view it. 

2. Semantic markup. Semantic markup is an approach to coding HTML where the markup tags used to describe content also provide relevant
metadata about the content itself. 

3. SaaS. SaaS is an acronym for Software as a Service. In simple terms this means any service that provides a software platform, delivered from or via the cloud. 

4. A/B Testing. A/B testing is used to trial different layouts of web pages, tracking how many users convert to paying customers using the alternative layouts. 

5. ARIA. ARIA is an acronym for Accessible Rich Internet Application, and refers to the idea that web apps are used by a range of people, with differing needs for assistive technology and layout. 

6. Information Architecture (IA). Information Architecture (IA) is a generic term used to describe the semantic layout of content and information on a website. 

7. Server-side scripting. Server-side scripting is a generic term to describe the languages used to program this server-side data manipulation. 

8. Visual hierarchy. visual hierarchy refers to the arrangement of design elements on a page so that the most important elements appear to have more emphasis. 

9. Infinite/parallax scrolling. Infinite scrolling is currently a trendy way to present a site so that rather than load separate pages to view content, all the page content is loaded into a single page that scrolls to show different content areas. 

10. HEX Code. A code used in HTML and CSS to designate a specific color, often appearing after the pound sign (#). 

Benchmark Profile: 

Benchmark Profile on LinkedIn (1) Benchmark Profile on LinkedIn (2) Benchmark Profile on LinkedIn (3) Benchmark Profile on RMS(1) Benchmark Profile on RMS(2) Benchmark Profile on RMS(3) 

References:

https://www.webdesigningcourse.in/blog/top-web-design-certifications-to-improve-your-skills/ 

https://css-tricks.com/job-titles-in-the-web-industry/ 

https://www.creativebloq.com/web-design/terms-31410954 

https://blog.hubspot.com/marketing/non-designers-web-design-glossary 

Some of the parts have been contributed by Akshay Arora