Associate Dir/ Director- Performance Marketing | Global Edtech Giant

From 10 to 14 year(s) of experience
₹ 40,00,000 - 60,00,000 P.A.

Job Description

Roles and Responsibilities

To get transparent and quick status update, apply on:https://rb.gy/uujhqj

Our client is a global edtech company providing educational solutions for students from K-12 and also competitive exams, upskilling courses, etc., for professionals.


Their USP is providing personalised and engaging educational solutions with the help of teachers and visual and contextual programs. Their learning programs are offered in multiple languages.


Founded in 2011, our client is headquartered in Bangalore and they have raised a total of more than $5B in funding. They are operational in more than 21 countries globally.


As an Associate Dir/ Director- Performance Marketing, you will be responsible for developing and driving end to end marketing strategies for SEM, display, social, affiliate and other growing channels.

What you will do:

  • Exceeding aggressive consumer traffic, profit, and ROI goals for the performance marketing
  • Owning end-to-end execution, measurement, reporting and optimization of Facebook campaigns with goals to increase transactions, new users, acquired via AdWords
  • Managing performance marketing campaigns and operating at the ground level to perform the task and achieving the business goal
  • Executing strategies for keyword opportunities, campaign structuring, targeting across search, and other facets of paid search in accordance with business goals
  • Managing and maintaining large keyword lists and improving quality score of ads on Google and optimizing campaign structure
  • Running A/B tests across paid search campaigns & landing pages
  • Keeping pace with search engine and PPC industry trends and developments
  • Monitoring and administering web analytics dashboards, reports and key reporting tools, and point
  • Managing, optimizing, and expanding programs for all performance marketing channels to maximize the profitability of the performance marketing spend
  • Developing vendor relationship(s) to access best practices; working closely with existing vendors to ensure quality advice and guidance
  • Tracking, analyzing, and reporting on key performance metrics and identifying areas of opportunity to improve KPIs across areas of responsibility
  • Generating daily, weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
  • Working cross-functionally across consumer marketing, creative, product management, and development teams
  • Demonstrating intellectual curiosity and outside-in thinking on best and evolving practices, and ensuring the team is constantly at the edge of the newest high potential opportunities or ways of working
  • Advising on digital and marketing best practices, the latest tools and systems

Desired Candidate Profile

What you need to have:

  • 10+ years of relevant experience in performance marketing related channels/ businesses, preferably operating large ($30M+) budgets and experience with considerable scale
  • Deep understanding and experience across performance marketing channels, demonstrating depth and breadth of strategic and tactical knowledge of how different performance marketing channels can drive customer and business goals
  • Deep understanding and experience in using data across channels to build customer centric, cross channel strategies
  • Excellent leadership skills with experience managing teams remotely and working successfully cross functionally
  • Proven ability to execute in a fast paced environment - results oriented with roll-up-the-sleeves attitude
  • Exceptional problem solving, communication, and analytical skills
  • Ability to think and act creatively, strategically, and tactically
  • Strong, relentless attention and focus to details
  • Proven ability to juggle multiple projects at one-time with very little direction
  • Strong proficiency in a multitude of performance marketing tools and platforms
  • Entrepreneurial spirit, mindset and work ethic are a must    


Education

UG:B.Tech/B.E. in Any Specialization

PG:MBA/PGDM in Any Specialization

Company Profile

Unnati

Our client is a global edtech company providing educational solutions for students from K-12 and also competitive exams, upskilling courses, etc., for professionals.
Their USP is providing personalised and engaging educational solutions with the help of teachers and visual and contextual programs. Their learning programs are offered in multiple languages. Founded in 2011, our client is headquartered in Bangalore and they have raised a total of more than $5B in funding. They are operational in more than 21 countries globally.

Company Info
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View Contact Details+

Recruiter Name:akshay@myunnati.com

Contact Company:Unnati

Reference Id:JB-2603

Website:https://rb.gy/uujhqj

Salary:

40,00,000 - 60,00,000 P.A.

Role Category:

Digital Marketing

Role:

Performance Marketing Manager

Employment Type:

Full Time, Permanent