Asst Mgr/ Manager: Audience Growth (SEO)| Leading Media Conglomerate

From 3 to 5 year(s) of experience
₹ 5,00,000 - 7,00,000 P.A.

Job Description

Roles and Responsibilities

To get transparent and quick status update, apply on : :https://rb.gy/qfvmh4


Work with one of the largest media houses in India, take your career to a new high with global exposure and experience.

Our client is among the top 3 most trusted newspapers in India, read by more than 30 million Indians. It is one of the most renowned names in Indian media especially across North India. They also host a multitude of media initiatives like Print, Digital, TV, Events and Radio Stations covering various states in the country to connect better with the locals. Their website is one of the fastest growing digital news sites, where they have shown a growth in audience by around 200% in tier 2 and 3 cities and towns in India.

The 6 decade old media house was founded by a fearless and famous journalist and writer who has been felicitated with many literary awards. Currently led by a team of experts and media professionals at its CXO levels, the publishing house has expanded to many digital and offline businesses under its roof, providing employment to thousands in India. They have kept the flag high with their journalistic values and quality coverage of events throughout the world.

As an Asst Manager/ Manager: Audience Growth (SEO), you will maximize organic traffic growth by establishing a robust SEO target keywords list and working closely with SEO, Content and Social teams.

What you will do:
  • Defining SEO requirements and recommending site enhancements designed to increase your average ranking and drive traffic
  • Conducting keyword research and analysis to enhance ranking across search engines for news publisher websites.
  • Optimizing components including title tags, meta-descriptions, keyword volume, internal linking for English and Regional news websites.
  • Providing SEO analysis and recommendations in coordination with elements and structure of websites and web pages
  • Monitoring and administering web analytics dashboards, reports and key reporting tools, and pointing out key areas of importance

Desired Candidate Profile

What you need to have:
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
  • Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
  • Strong working knowledge of and proficiency with Web analytics tools such as Google Analytics, Google Webmaster Tools
  • Strong understanding on Google Assistant and voice search.
  • Deep understanding of how search bots crawl websites
  • Good understanding on how websites are built and work at both the back and front end.
  • Understand Canonical and no index rules
  • Sound knowledge of HTML and CSS to identify code-based optimization opportunities
  • Proficiency in Search Engine Optimization reporting and analytical tools
  • Excellent communication and presentation skills, good analytical or problem solving skills.
  • 3-5 years of experience in SEO, SEM, Display and search marketing etc.
  • Bachelor's degree or master degree in any stream
  • Media Industry preferred, but non-media professionals can also apply


Education

UG:Any Graduate

PG:Any Postgraduate

Doctorate:Doctorate Not Required

Company Profile

Unnati

Our client is among the top 3 most trusted newspapers in India, read by more than 30 million Indians. It is one of the most renowned names in Indian media especially across North India. They also host a multitude of media initiatives like Print, Digital, TV, Events and Radio Stations covering various states in the country to connect better with the locals. Their website is one of the fastest growing digital news sites, where they have shown a growth in audience by around 200% in tier 2 and 3 cities and towns in India.
The 6 decade old media house was founded by a fearless and famous journalist and writer who has been felicitated with many literary awards. Currently led by a team of experts and media professionals at its CXO levels, the publishing house has expanded to many digital and offline businesses under its roof, providing employment to thousands in India. They have kept the flag high with their journalistic values and quality coverage of events throughout the world.
Company Info
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View Contact Details+

Recruiter Name:akshay@myunnati.com

Contact Company:Unnati

Reference Id:JB-1608

Website:https://rb.gy/qfvmh4

Salary:

5,00,000 - 7,00,000 P.A.

Role Category:

Digital Marketing

Role:

SEO

Employment Type:

Full Time, Permanent