Performance Marketing Manager | Premium baked products fmcg

From 3 to 7 year(s) of experience
₹ Not Disclosed by Recruiter

Job Description

Roles and Responsibilities

To get transparent and quick status update, apply on:https://rb.gy/jiuhfg


Focusing on the ever-growing demand in the food industry, our client acts as a neighbourhood artisan bakery at a national scale. The main concept here is to provide freshly baked, high-on-quality, authentic European bakery products and breads. Their products include sourdough loaves, artisan breads, croissants & rolls, freshly baked cookies, cakes, premixes etc.


Headquartered in Mumbai, our client was co-founded in 2013 by a husband and wife duo, one of whom is an IIM-Ahmedabad graduate and the other is an internationally trained baker.


Starting with 4 bakers in 2013 and growing over time, today, our client prepares more than 10,000 loaves of bread a day and their creations are shared with all of India.


As a Performance Marketing Manager, you will be responsible for generating revenue in the D2C vertical as per the company’s business plan.


What you will do:

  • Creating and implementing successful campaign strategies for performance marketing on FB/Insta/ Google, etc
  • Developing a team under them to help with analytics and execution of digital campaigns
  • Designing and running marketing campaigns on these portals and report its ROI with analytics
  • Developing and managing digital prospecting and remarketing campaigns
  • Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
  • Ensuring successful planning, execution, opmization for key traffic KPIs via paid, organic & own media channels
  • Monitoring web analytics dashboards and key reporting tools, pointing out key areas of importance
  • Driving the collection and understanding of customer engagement data to identify conversion optimization opportunities
  • Using a process of testing to prove hypotheses and recommending performance optimizations
  • Working closely with the management to share funnel conversion improvement ideas, feedback & present results
  • Helping support weekly and monthly reporting of channel metrics, goals, and other KPIs


Desired Candidate Profile

What you need to have:

  • In depth knowledge of how to run successful digital campaigns including the quality of content creation
  • Ability to run specific campaigns for top of funnel customers and different campaigns for retargeting boom of funnel customers
  • Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience
  • Possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations    



Education

UG:Any Graduate

Company Profile

Unnati

Focusing on the ever-growing demand in the food industry, our client acts as a neighbourhood artisan bakery at a national scale. The main concept here is to provide freshly baked, high-on-quality, authentic European bakery products and breads. Their products include sourdough loaves, artisan breads, croissants & rolls, freshly baked cookies, cakes, premixes etc. Headquartered in Mumbai, our client was co-founded in 2013 by a husband and wife duo, one of whom is an IIM-Ahmedabad graduate and the other is an internationally trained baker.
Starting with 4 bakers in 2013 and growing over time, today, our client prepares more than 10,000 loaves of bread a day and their creations are shared with all of India.

Company Info
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View Contact Details+

Recruiter Name:akshay@myunnati.com

Contact Company:Unnati

Reference Id:JB-2485

Website:https://rb.gy/jiuhfg

Salary:

Not Disclosed by Recruiter

Industry:

FMCG

Role Category:

Digital Marketing

Role:

Performance Marketing Manager

Employment Type:

Full Time, Permanent