Summary (Layman Explanation of the role): Digital marketing has its own industry niche where the required qualifications go beyond basic marketing strategies and creative skills. In general terms, a digital marketer is responsible for using digital channels to generate leads and build brand awareness.  Standard Job Description: In digital marketing, you can choose to be a jack-of-all-trades or focus on one or two skills to set you apart. For example, being a strong creative individual Read more [...]